Technology is the first competitive digital market
时间：2011/11/23 9:22:29
Can not say this is an emerging industry, and since 1994 the United States launched the famous Wired magazine online Hotwired, Internet advertising will be overwhelming hit. In regard to the status quo of China's Internet, Journalism and Communication, Peking University, Chen Gang, vice president of the judge is "in China, no doubt, the Internet has become the mainstream media."
Such judgments are not unfounded, as of the end of November 2010, China's Internet users reached 450 million, surpassing the United States, to the world. In another published by the iResearch Consulting's latest report shows that by 2012, the global online advertising market growth will appear in both the trend and growth rate of 0.9-4.8 percent. But have to say, this is still not a beacon of the "river." Unlike the development of the long tradition of advertising, Internet advertising market order is still very confusing. Shackles of a long history of this factor in the lack of trust, based on online advertising for clients is dangerous "Bermuda Triangle" - no beacon, no signs. New forms of advertising, operation or method of valuation, etc., are advertisers who make a kind of skeptical attitude. This is not a great leap forward in online advertising company with integrity fearless style can break through.
Although it was established more than two years, but Yang technology transfer network advertising, monitoring, optimization, evaluation techniques have been successfully served, including Dior, IBM, Samsung, Nokia, Pepsi, etc., hundreds of international brands. How to break through the psychological barrier of advertisers, they have their own solution. Chuan Yang technology that, through technology-driven online advertising efforts in the performance, accuracy and full coverage of controllability and other aspects of a qualitative leap.
From the intensity of the performance is, why do some advertising can easily capture the public's attention, of course, social networking is now more attractive environment for this to be the intersection of performance repertoire? It is clear whether it is print, television or web advertising, creativity is the most fundamental basis - creative is king. In online advertising, creative not only represent a wealth of new content, also includes break the traditional form of expression. Consumer demand for different, well-developed video transmission Yang, nested, crazy three systems, 12 form of rich media advertising, creative advertising and strive to form to enable users to better understand the expression of the demands of advertisers.
Of course, breaking the hearts of advertisers defense, "specious" is not enough. Focus on the core brand value, select the correct media into the environment to achieve accurate coverage of the target population are those of course a necessary condition for successful marketing. Often spread in the advertising industry this sentence: I know my advertising costs by 50% is wasted, but the problem is I do not know that 50% is being wasted where it is. Yang familiar with through technology transfer can help advertisers better identify the target audience.
Unlike traditional media, user behavior on the Internet via IP / Cookies technology to track. Here there is some confusion: Many users have the habit of regularly cleaning up Cookies, such a move would not make a lot of valuable information is cleared for the loss? Chuan Yang has the advantage of the heavy species by Cookies technology to eliminate the user's concerns, it is reported, the heavy kind of technology is one of the industry's first technology. Ripples through the pass leading behavioral targeting technology, covering almost, track-oriented, all track segments of the commercial value of China's Internet users, to better help advertisers precisely targeted audience.
Chuan Yang Technology CEO Xu Peng said in an interview: "In China, not lack of technology and talent, because we can do agile development and rapid innovation, but technology is only the bottom, we are really missing is how the technology changes into products, which many companies can not do now. "Not only is technology into a lack of quality products, we need a far more open platform to achieve a variety of product demand seamless. This is also the advantage of technology transfer Yang. |
